Brantford Real Estate Market Update – September 2025

A shifting market with opportunity at the lower end—but challenges still remain at the top.

If you’re a Brantford homeowner or thinking about making a move this year, here’s what you need to know from the latest numbers.

🔻 Inventory Is Dropping — Finally

One of the most positive signs we saw in August was a notable drop in new listings across all price points. That helped pull total inventory down for the first time in months. Fewer homes for sale means less competition for motivated sellers—and a slightly healthier balance overall.

💸 Sales Are Holding Steady—But Only at the Lower End

Roughly 100 homes sold in Brantford this August—about the same pace we saw in July. But the activity wasn’t evenly spread:

  • Under $600K: Strong demand, with sales volume matching the peak month of May

  • $600K–$800K: Sales are slowing down

  • $800K–$1M: Still soft, with ~10 homes selling per month

  • $1M+: Deep freeze—just 2 homes sold in this entire price segment

This is a classic sign of what we call a bottom-up market—energy enter at the affordable end first, and may (eventually) move upward.

💰 Average Price Dips—But Don’t Be Fooled

You’ll hear that the average sale price took a dive in August, returning to the lows we saw in 2022. While that’s technically true, it doesn’t mean values are collapsing.

Here’s what’s actually happening:

  1. More lower-priced sales naturally bring the average down

  2. Motivated sellers at higher price points accepted lower offers to get deals done

This is not a market-wide price crash—it’s a shift in where the activity is happening.

📈 What the Numbers Are Telling Us

Some key stats paint a clearer picture of today’s conditions:

  • Months of Supply:

    • Under $800K: ~4 months (Balanced)

    • $800K–$1M: 6.6 months (Buyer’s Market)

    • Over $1M: 11.7 months (Deep Buyer’s Market)

  • Average Days on Market:

    • Under $600K: 23 days

    • $600K–$800K: 34 days

    • $800K–$1M: 57 days

  • Sale-to-List Price Ratio:

    • Under $1M: 98% of asking

    • Over $1M: 94% of asking

If you’re trying to sell at the top of the market, you’ll need a strong strategy and a willingness to compete.

🏠 What This Means for You

Sellers under $600K:

You’re in the sweet spot. Well-priced homes here are moving quickly and often with multiple interested buyers.

Sellers between $600K–$800K:

It’s more competitive. If you’re not clearly the best value in your segment, expect a slower sale or lower offer.

Sellers over $800K:

Patience and positioning are key. The buyers are still out there—but they’re selective and price-sensitive.

Thinking of moving up?

This is your moment. The gap between what you’ll sell for and what you can buy is wider than usual, which creates real opportunity for equity-rich homeowners.

🔮 What’s Coming Next?

Fall tends to bring a bump in buyer activity before things slow again in winter. The lower-end momentum we’re seeing now could help lift other segments—but there’s no guarantee. For homeowners waiting to sell in the $800K+ range, this may be the time to reassess your strategy.

💬 Curious How This Affects Your Move?

Every price range is behaving differently right now. If you’re wondering what this means for your plans, I’m happy to give you the real numbers for your neighbourhood and property type—no pressure, just insights.

Jeff Thibodeau

Jeff Thibodeau is a business performance coach, industry trainer, and motivational speaker. He has over 15 years experience in the real estate industry and 10 years in the market research industry. Jeff teaches sales skills, how to develop systems and processes for teams and brokerages, as well as mindset and mental toughness.

Jeff is married with has two boys who he spends time with outside of work. When he's not working or spending time with his family, Jeff enjoys rock climbing and hiking.

https://jeffthibodeau.me
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